Server-Side Tracking vs. Pixel Tracking - Which is Better? A variety of e-commerce organizations are turning to server-side tracking as a method to boost their data collection processes. While it needs extra technical knowledge than regular GTM and might present additional costs, it can cause bette

Server-Side Monitoring vs. Pixel Tracking - Which is Better? A number of shopping organizations are turning to server-side tracking as a way to boost their data collection processes. While it needs much more technical knowledge than normal GTM and may present additional prices, it can result in bet