Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of shopping organizations are turning to server-side tracking as a way to boost their data collection processes. While it needs much more technical knowledge than normal GTM and may present additional prices, it can result in better precision and more reliable information


Pixel monitoring utilizes an item of code to register conversions on your internet site. It's simple to establish and less vulnerable to ad blockers.

1. Extra precise data
The typical technique of tracking conversions on a site, using pixels, is having problem with transforming browser privacy plans. This suggests that the information being sent out to Google Advertisements, Facebook Business Manager and other platforms is less precise than it must be.

Server-side monitoring is an extra safe and secure choice that helps to bypass these restrictions, as it's filled from your own domain name and dealt with as first-party code, meaning it's less likely to be influenced by advertisement blockers or other safety actions. This offers extra exact information and an extra full photo of individual journeys throughout networks.

Furthermore, this type of tracking permits businesses to track conversions outside of the web site, such as telephone call and in-store brows through, which can be hard for pixel-based monitoring. This adaptability provides marketing professionals extra possession over the information they send, and makes it easier to follow different data regulations. It's also a whole lot less vulnerable to fraud, as it's harder for illegal stars to control the system by altering the postback link.

2. Better control over information.
Server-side tracking permits companies to accumulate and enhance information before sending it to third-party analytics/advertising platforms. This boosts data efficiency and precision, which can aid marketing professionals make even more informed advertising and marketing choices.

Conventional pixel monitoring relies on JavaScript tracking codes that are placed in web site site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can result in data collection disturbances and incorrect results. Server-side tracking makes it possible for services to bypass these limitations and give accurate, regular data that is much less susceptible to interference.

This sort of tracking additionally permits businesses customer journey analytics to track conversions that occur beyond the website, like telephone call and in-store acquisitions. This is very important since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is much more trusted for companies looking for to adjust to these adjustments.

3. Less prone to scams
Server-side monitoring makes it possible for businesses to control data payloads before it gets to third party endpoints, boosting security and privacy. This is particularly crucial as various internet browsers and systems significantly change just how they take care of cookies. For example, in iOS 14, Safari will only deliver first-party cookie information and will certainly not permit pixel-based monitoring. Making use of server-side monitoring, you can bypass these restrictions and continue to track conversions that occurred outside of your website.

Additionally, server-side tracking enables you to capture user information straight on your own servers. This eliminates dependence on 3rd parties, which can be vulnerable to violations and privacy violations.

A server-side radar is a collection of instructions that informs your internet site's server what events to videotape. This information is then sent out to analytics tools like Google Analytics and Facebook Company. It's additionally made use of to activate event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternate method that makes use of a little piece of code on your page to gather data from customers.

4. Simpler to apply
Server-side monitoring is a data collection procedure that happens on the internet site's own web server, bypassing web browser limitations. This indicates that data gathered by the website/app is first sent out to the server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this approach is that it decreases the extent of data administration and offers organizations much more control over transmission, making it normally more trustworthy. Therefore, it's less prone to data difficulties brought on by points like a broken connection or an active ad blocker being set up.

With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, but this is then passed directly to your marketing and advertising tools on the server. This enables you to have more accurate data and helps guarantee compliance with privacy regulations such as GDPR. Moreover, it also avoids the monitoring constraints imposed by internet browsers and advertisement blockers.